At the Ryan William’s Agency, we like ad-related quotations that stand the test of time almost as much as ads themselves that are as relevant today as in decades prior. Here are a few of our favs, all from heavy-hitting members in the Advertising Hall of Fame.
“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, and the language in which they think. We try to write in the vernacular." --David Ogilvy
“Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement." --Morris Hite
“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise." --Morris Hite
“The right name is an advertisement in itself." --Claude Hopkins
“When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly." --John O'Toole
While the team at Ryan Williams hasn’t penned a quotable line about advertising practices and philosophies worthy of the Hall of Fame-—YET—-we do have numerous award-winning campaigns to our credit that significantly increased both brand awareness and sales for area businesses. We like to think that speaks volumes. Got a question about promoting a product, a business, even an individual? Give us a call. We can help, and you may quote us on that.
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