Leather jackets for $25!
Complete drill set for $14.99!
Two for one hoodies!
599 doorbusters storewide!
The TV has been screaming deals out for two weeks now. At this point, who can keep track? Old Navy has the 3 for 1 turtlenecks, right? Or were they opening at three? Or was it one? I have to get to Sears by for $5.00 cardigans. Or was it for $4.00 neckties?
In the blur of Black Friday doorbuster deals, any good marketer has to wonder if the message is getting through. After all, there are only so many crazy consumers willing to forsake sleeping in on a day off from work for the fabulous Black Friday savings at the mall. Diamond necklaces for $49.99 just might not be worthy of a wake up call. Exactly what type of diamonds are those anyway?
There’s a fair amount of bull… um, baloney… in Black Friday advertising. Sure, some doorbusters are worthy of their name, but others… well, you have to wonder what a $25 leather jacket is really made of.
The marketers at Jetson, a Florida-based electronics and appliance retailer, seem to be wondering the same thing. So, they decided to call out some of this year’s questionable doorbuster deals in a TV campaign that calls Bullsh*t on Black Friday.
Launched last week, the original spots got pulled because the use of an announcer saying “Bull” with a “bleep” after it was a little too risqué for wholesome, Floridian audiences. The revised version is just as good.
Enjoy watching (unless you are already out there checking out those Whatchamacallit TV deals).