We field the question on a daily basis: How can I promote my business through social media?
Even smaller businesses recognize the importance of tapping this exponentially growing marketing channel, but social media remains an enigma to most business owners. Sure, their face is on Facebook. Their business is linked on LinkedIn. Maybe they’re even Tweeting or Blogging about… stuff.
But, is all this time spent socializing actually getting them anywhere? Where exactly does the rubber meet the road on the social media pathway? When does it translate into leads and then into sales?
As in real life, socializing in the online world can take up a lot of your time and get you, well, squat for your efforts. Learning to streamline your social media effort so you don’t waste time is key to managing a successful campaign as is driving all the social butterflies you collect to one main destination: your company’s website.
I attended a luncheon last week where Lindsay Dicks, CEO of CelebritySites laid out an easy formula for both streamlining your social media and getting results from it. Her Circular Marketing concept takes the “round and round” out of your social media by basically implementing a round and round approach to it.
The Circular Marketing concept takes one message and reformulates it into several social media friendly formats (Blog, Press Release, Podcast). These messages are then distributed through social media channels such as Facebook, Twitter and syndicated services. Links to these posts are posted on the company’s website and the links from these sites post back to the company’s website where the original content resides.
It sounds complicated, but is remarkably simple and thanks to Lindsay, we’re now in the know on how to make Circular Marketing work for our clients.
Wanna take a spin?