No movie-going experience is complete without a tub of buttery popcorn nestled in the corner next to your armrest and an icy soda to wash it down. Lately, though, I’ve downgraded my tub to the economy-sized bag of puffed corn and started smuggling juice boxes and bottled water into the theatre. Shameless, I know.
I’m not alone, though. On my most recent theatre outing to see the new Ice Age movie (well worth seeing, by the way), I spied a fair number of oversized “purses” with box and bottle shaped bulges. One mother of four was a chiropractor’s dream. No woman could haul a purse that heavy without risking a herniated disk. She probably figured a visit to the spine guy was cheaper than a visit to the movie concession counter. She’d be right.
Someone at Sprint must have been listening to long-suffering movie patrons. This month Sprint put kiosks in 500 theatres nationwide (see NY Times article). Sprint users just scan in a code from their phone and the kiosk spits out coupons for free upgrades on concessions.
No more economy-sized bags. You can enjoy the big tub without spending big money. Now that’s worth going to see.
No comments:
Post a Comment