Nothing ignites the spark in a creative’s eye more than a fat, juicy collateral project. Visions of pages of empty design space dance in their heads. In a daze, they head for their paper samples, dusting off the never-used books marked “mill item.” Finally, they think. This is what I’ve been dreaming of. This is why I became a designer.
Then reality sets in. Not many clients understand the need to spend $53,000 on a brochure when they can invest in the new C63 Mercedes AMG Sport Sedan instead. The design of a lifetime is doomed to existence only on a desktop, never in print.
Luckily, print isn’t all that in the electronic world. Today you can still produce your collateral piece and the client can get a new ride too thanks to new, virtual brochures. These virtual brochures give designers and clients a way to bring their collateral pieces to life with all the functionality of a printed piece.
More interactive than a PDF and less costly than a website, virtual books and brochures allow a customer to flip through your collateral materials as though they were holding them in hand. The electronic format also allows for music and narration. South Florida voice artist Bob Harper lends his considerable talent to virtual brochures for real estate companies, law firms and even haunted houses.
And, the investment is usually a lot less scary than print.
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