Saturday, July 2, 2011

Would You Like Fries With That?

There’s an advertising medium that doesn’t get a whole lot of attention—perhaps because it’s not as slick and sexy as a glossy magazine ad or social media, etc.—yet it’s simple, cost effective and works: telephone on-hold messages.

Statistically, incidental memory retention via the auditory system is quite high compared to visual means, which is why people easily and unintentionally pick up song lyrics word for word on the radio, for example, versus prose or other text they’ve read. Although not exactly comparing apples to apples, McDonald’s classic line, “Would you like fries with that,” boosted sales by 20 percent the year it was introduced, a strong testament to the effectiveness of selling to the ears.

Messages on hold not only educate callers—a captive audience, by the way—about your products and services, but the caller is generally more receptive to the pitch because he or she made the call in the first place.

If you’re not currently using a telephone message on-hold system, we at Ryan William’s strongly urge you to do so and can help you with the process, from selecting a reputable vendor to writing and recording scripts. Every day that goes by with your on-hold callers listening to music, or worse, nothing at all is a lot of unsold French fries.

No comments:

Post a Comment